What the Biggest Data Breaches in Retail Have Taught Us about Cybersecurity November 2, 2015 Data Security 7 Comments With the holiday season upon us, much attention turns to the retail sector, which is expected to see unprecedented activity as shoppers in a strengthening economy take advantage of seasonal deals and yet-further-expanded shopping hours. However, […]
How to Win by Moving to the Cloud: Lessons from the Movies August 31, 2015 Cloud solutions 3 Comments In our post last month, we highlighted several reasons why more and more companies are choosing to migrate to cloud-based business platforms. To follow up, we thought some concrete, real-life made up examples from the movies […]
Why You Need to Migrate to the Cloud July 12, 2015 Cloud solutions No Comments The marketplace is continually optimizing and refining what it means to be successful. In order to effectively compete, you need to focus on what your business excels in providing. Instead of pouring resources into a cost center, you can re-orient […]
Is Search Engine Submission Necessary? April 17, 2014 Uncategorized No Comments The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, […]
Can Any Inbound Linking Hurt My Ranking? April 17, 2014 Uncategorized No Comments The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is […]
The Importance of Anchor Text in Back-links April 17, 2014 Uncategorized No Comments The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the […]
Absolute Links vs. Relative Links – SEO Value April 17, 2014 Uncategorized No Comments The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many […]
Incorporation of Company Branding and SEO April 17, 2014 Uncategorized No Comments SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, […]
Strategic Use of Images in Search Engine Optimization April 17, 2014 Uncategorized No Comments When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose […]
Google now discounts all reciprocal links April 17, 2014 Uncategorized No Comments For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the […]